Spotlight Ad Studio
Run your own ad agency for the day, with AI in the creative crew.
About
Spotlight Ad Studio turns your group into a set of pop-up advertising agencies. Each agency works on the same brief, or on its own communication goal, and must plan, create and produce a TV commercial with AI tools as part of the creative team.
AI supports every stage. Teams use it to generate fresh concepts and tighten the script, sketch a storyboard, speed up video editing and produce natural voiceovers and background music.
Agencies can even ask AI to predict how an audience might react, then refine their message before the final cut, just as a real agency would before a campaign launch.
It is competitive and collaborative at once: agencies go head to head for the best commercial, while the people inside each team learn to combine ideas, share out the work and make quick decisions together. A premiere screening and awards round off the session.
Learning outcomes
Spotlight Ad Studio is a practical introduction to generative AI for teams that want to see what the tools can really do, without a lecture in sight.
Teams quickly discover that AI is only as good as the brief it receives. Writing clear prompts and judging the results with a critical eye become shared skills across the group.
Producing a commercial in a limited time demands planning and delegation. Somebody has to own the script, somebody the edit, and everyone has to keep the message consistent.
For international teams, the brief also sparks useful conversations about how a message lands in different markets and languages. Participants leave with a finished ad, new digital confidence and plenty of ideas they can use in their everyday communication.
Program flow
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Agency briefing
Teams form their pop-up agencies, receive the brief and get a quick guide to the AI tools available.
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Ideas and script
Teams use AI to brainstorm concepts, choose their strongest idea and polish the script together.
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Storyboard and shoot
Teams sketch a storyboard with AI support, then film the scenes for their commercial.
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Edit and sound
AI helps teams edit the footage and add voiceovers and music before the final cut.
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Premiere and awards
Every commercial is screened, and awards celebrate the strongest ideas and productions.
What is included
Included
- Professional facilitators on the day
- Tablets with AI and video editing apps
- Guidance on AI tools
- Props and filming accessories
- Premiere screening and awards
Not included
- Venue hire
- Catering and refreshments
- Audiovisual equipment
- Coach transfers
- Branded materials
Frequently asked questions
How many participants can take part?
From 10 to 500, split into smaller teams.
Is it competitive or collaborative?
Both: teams compete for the best result, but only teamwork gets them there.
Do we need AI or filming experience?
No. Teams receive a short guide to every tool, and facilitators support them throughout.
Can it run indoors or outdoors?
It works best indoors, in a hotel function room, conference centre or large meeting space.
Can the brief reflect our own brand?
Yes. Agencies can work on a brief built around your products, values or a current campaign.
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Request a quote for Spotlight Ad Studio
Tell us your group size, date and goals. We will reply with a tailored proposal.