Silver Screen Trailer Lab
Your company's message, told as a blockbuster movie trailer.
About
Silver Screen Trailer Lab turns your key company messages into cinematic movie trailers. It is a hands-on production challenge that blends creativity, teamwork and AI tools, with one simple goal: content people genuinely want to watch.
Each team receives a tablet loaded with a digital template, complete with soundtracks, media placeholders and space for the script. Working to a tight deadline, teams plan, film and edit their trailer, supported by props, expert guidance and a range of AI-powered enhancements.
AI plays a part at every step, helping to write the script and storyboard, spark fresh ideas, polish the edit and effects, and create voiceovers, music and poster-style artwork. A different film genre for each team keeps every trailer unique.
The session ends with a red-carpet screening of every trailer, followed by time to reflect, share feedback and celebrate what each team has created.
Learning outcomes
Silver Screen Trailer Lab gives teams a creative way to explore company messages, values or strategy in their own words, which often makes those messages far more memorable.
Making a trailer in a short time requires clear roles. Directors, camera operators, actors and editors must coordinate closely, and teams soon see how much depends on good planning.
Working with AI tools builds practical digital confidence. Participants learn where the tools save time and where human judgement and storytelling still matter most.
The screening is a moment of shared pride and plenty of laughter. Teams see how differently colleagues interpret the same message, which opens up useful conversations about communication across departments and countries.
Many teams go on to share their trailers internally, giving the company message a second life long after the event.
Program flow
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Welcome and briefing
Teams receive their film genre, a tablet with the trailer template and an introduction to the AI tools.
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Script and storyboard
Teams use AI to shape their story, write the script and plan every shot.
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Lights, camera, action
Teams film their scenes around the venue, using props and costumes to bring the story to life.
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Edit and enhance
Teams edit their footage and add AI-generated voiceovers, music and poster artwork.
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Red-carpet screening
Every trailer is screened for the whole group, followed by feedback and celebration.
What is included
Included
- Professional facilitators on the day
- Tablets with the trailer template
- AI tools and expert guidance
- Props and costumes
- Screening equipment for the premiere
Not included
- Venue hire
- Catering and refreshments
- Audiovisual equipment
- Coach transfers
- Branded materials
Frequently asked questions
How many participants can take part?
From 10 to 500, split into smaller teams.
How long does it last?
Around 3 hours, including the briefing and wrap-up.
Do we need filming skills?
No. The template and step-by-step guidance make it easy for complete beginners.
Can it run indoors or outdoors?
Either. We can run it indoors, outdoors or a mix of both, depending on the venue and the season.
Can the trailers feature our company messages?
Yes. Trailers are built around your key messages, values or strategy.
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Request a quote for Silver Screen Trailer Lab
Tell us your group size, date and goals. We will reply with a tailored proposal.