On Air Broadcast Crew
Build real AI skills by producing your own news broadcast.
About
On Air Broadcast Crew is a practical way for teams to build real AI skills by producing their own news broadcast. The session opens with a short introduction to AI and focused video training on a selection of tools, so that everyone starts from the same foundation.
Teams then become independent news crews. Each person takes on a specialist role, such as scriptwriter, researcher, image or video creator, voice artist, editor or producer, and every role comes with its own set of AI tools.
With a brief, a ready-made template and all the AI resources they need, teams build a news segment around a realistic scenario and present it to the room.
Where time allows, teams share which tools worked well and what was difficult, and the session closes with a debrief on the key lessons and how to keep developing AI skills back at work.
Learning outcomes
On Air Broadcast Crew gives every participant hands-on time with AI, rather than a demonstration from the front. That makes it ideal for organisations across Europe that want to raise AI confidence quickly.
Specialist roles mean everyone has a clear contribution, while the broadcast only works if those contributions fit together. Teams learn to hand work over cleanly and check quality at each step.
The realistic scenario encourages critical thinking about sources, accuracy and tone, which are important questions whenever AI is used to create content.
The closing debrief turns the experience into practical takeaways. Participants leave knowing which tools suit which tasks and with the confidence to keep experimenting in their own roles.
Many teams are surprised by how much they can produce in a short time, and that momentum often carries straight into new ways of working.
Program flow
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AI introduction
A short overview of AI concepts is followed by focused video training on the tools teams will use.
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Form the news crews
Teams split into news crews, and each member takes on a specialist role with its own AI tools.
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Research and script
Researchers and scriptwriters use AI to gather facts and shape the story for the bulletin.
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Produce the segment
Creators, voice artists and editors produce images, video and sound for the broadcast.
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On air and debrief
Each crew presents its news segment, followed by a debrief on lessons and next steps.
What is included
Included
- Professional facilitators on the day
- Tablets with AI tools
- Short video training on each tool
- Broadcast brief and template
- Facilitated debrief
Not included
- Venue hire
- Catering and refreshments
- Audiovisual equipment
- Coach transfers
- Branded materials
Frequently asked questions
How many participants can take part?
From 10 to 500, split into smaller teams.
How long does it last?
Around 2 hours, including the briefing and wrap-up.
Is it suitable for AI beginners?
Yes. It starts with a clear introduction and short training, so everyone begins from the same level.
Can it run indoors or outdoors?
It works best indoors, in a hotel function room, conference centre or large meeting space.
What do participants take away?
Hands-on experience with AI tools and practical ideas for using them in their own work.
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Request a quote for On Air Broadcast Crew
Tell us your group size, date and goals. We will reply with a tailored proposal.