Signature Scent Atelier
Blend a fragrance, build a brand and win over the judges.
About
Signature Scent Atelier turns your teams into master perfumers, a fitting challenge in a continent with such a rich fragrance heritage. Their mission is to create a scent for a specific client profile and build a brand around it, with AI acting as their research assistant.
Teams use AI to receive scent recommendations tailored to the client, broken down into top, middle and base notes, together with a first mood board to spark ideas.
AI speeds up the research, but every final decision belongs to the team: which notes to blend, what the fragrance should say and how it will be marketed. For an extra twist, teams can craft two perfumes, one with AI support and one without, and compare them side by side.
Each team then presents its fragrance and brand story for the final judging, drawing together everything it has learned about the client.
Learning outcomes
Signature Scent Atelier is a sensory and creative challenge that shows how AI can support decisions without replacing human judgement.
Teams must interpret a client profile, agree on a direction and turn research into a product. That process mirrors real product development and encourages open, respectful debate.
The optional two-perfume challenge is a great talking point, prompting honest discussion about where AI adds value and where intuition and experience still matter.
Presenting to the judges builds confidence and storytelling skills. Teams learn to explain the reasoning behind their choices clearly and to sell an idea with passion, skills that transfer directly to client work.
The sensory nature of the challenge also helps people relax and engage, making it an excellent mixer for teams who are meeting for the first time, and a memorable session for any European conference or incentive programme.
Program flow
-
Client briefing
Teams meet their client profile and learn how a fragrance is built from top, middle and base notes.
-
AI scent research
Teams use AI to receive tailored note recommendations and a first mood board for their scent.
-
Blend the fragrance
Teams test and blend their chosen notes to create a signature scent for the client.
-
Build the brand
Teams develop a name, story and marketing concept for their fragrance.
-
Final judging
Each team presents its fragrance and brand story, and the judges choose a winner.
What is included
Included
- Professional facilitators on the day
- Perfume blending kits and fragrance notes
- Tablets with AI research tools
- Branding materials
- Judging and awards
Not included
- Venue hire
- Catering and refreshments
- Audiovisual equipment
- Coach transfers
- Branded materials
Frequently asked questions
How many participants can take part?
From 10 to 500, split into smaller teams.
How long does it last?
Around 1.5 hours, including the briefing and wrap-up.
Do we need any knowledge of perfume?
No. Teams learn the basics of fragrance notes at the start, and AI helps with the research.
Can it run indoors or outdoors?
It works best indoors, in a hotel function room, conference centre or large meeting space.
Can participants take their perfume home?
Yes. Each team's blend can be bottled as a souvenir of the session.
All destinations
Cobot Coding Challenge
Build a cobot, code its moves and chase the technology prize.
All destinations
Mission Machine Makers
Design it, build it, test it: a robot made for the mission.
All destinations
Pharaoh’s Tabletop Secret
Watch a monument rise from your table and unlock the pharaoh's secret.
All destinations
Starship Crime Scene
Search the starship, link the clues and solve the crime in deep space.
Request a quote for Signature Scent Atelier
Tell us your group size, date and goals. We will reply with a tailored proposal.