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Programs Amazing Race & Hunts

The Milan Style Code

A design-fuelled treasure hunt through Milan's most iconic and creative streets.

Duration
3 hours
Group size
10 – 300 guests
Setting
Outdoor
Style
Competitive and collaborative
Destination
Italy
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The Milan Style Code

Key outcomes

  • Creative Problem Solving
  • Enhanced Team Collaboration
  • Sharpened Observational Skills
  • Boosted Cultural Awareness
  • Strengthened Communication Skills
  • Increased Strategic Thinking

About

Step into one of the world’s great style capitals for a fast-paced, design-driven adventure through the heart of Milan. Teams begin near the iconic Duomo and the elegant Galleria Vittorio Emanuele II, then follow a trail of clues into the creative, artsy streets of Brera.

This is a hunt built for a city defined by fashion, innovation and bold ideas. Along the route, teams decode visual clues, spot hidden patterns and interpret the design language that shapes Milan’s identity. The experience blends grand architecture with hidden details only locals usually notice.

The adventure closes with a collaborative challenge, where each team transforms everything they’ve discovered into a single, original design concept — a fitting finale for a city built on creativity.

Learning outcomes

This experience is designed to sharpen the way teams observe, interpret and respond to the world around them. By navigating real city streets and solving design-inspired clues, participants strengthen their visual thinking and attention to detail in a way that translates directly back to the workplace.

Because the hunt rewards both creativity and logic, teams learn to balance fast decision-making with thoughtful analysis. Small groups must agree quickly, divide tasks and trust each other's instincts, building stronger collaborative habits under light pressure.

The final design challenge pushes teams to synthesize everything they've gathered into one coherent idea, reinforcing skills in creative problem solving, consensus-building and confident presentation. Participants leave with a renewed appreciation for how design thinking can shape everyday teamwork.

Program flow

  1. Welcome & Briefing

    Teams gather near the Duomo, receive their mission kits and get an introduction to the rules of the hunt.

  2. Exploring the Duomo & Galleria

    Teams decode their first clues while exploring the grandeur of the Duomo square and the historic Galleria Vittorio Emanuele II.

  3. Into the Streets of Brera

    Following a trail of design-themed clues, teams make their way into the creative courtyards and boutique-lined streets of Brera.

  4. Design Missions

    Along the route, teams complete a series of visual and pattern-based challenges inspired by Milan's design and fashion heritage.

  5. Final Design Challenge

    Teams combine their discoveries into one original design concept and present it to the group.

  6. Wrap-up & Results

    Scores are revealed, highlights are shared, and the winning team is celebrated.

What is included

Included

  • Professional host and game facilitation
  • Design-themed mission kits and clue materials
  • All challenge materials and props
  • Final scoring and winner announcement

Not included

  • Transportation to and from Milan
  • Meals and beverages
  • Entrance fees to paid attractions
  • Travel insurance

We can arrange any of these for you on request.

Frequently asked questions

Is this activity suitable for large groups?

Yes, the format comfortably scales from small teams to groups of up to 300 participants.

Do participants need design or fashion knowledge?

No prior knowledge is needed — missions are designed to be accessible and fun for everyone.

Is the hunt physically demanding?

The pace is moderate and mostly involves walking through central Milan, suitable for most fitness levels.

Can the activity be adapted for bad weather?

Route and mission timing can be adjusted, though the experience is primarily an outdoor city hunt.

What language is the activity hosted in?

The hunt can be hosted in multiple languages depending on group needs.

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Request a quote for The Milan Style Code

Tell us your group size, date and goals. We will reply with a tailored proposal.

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